#IndustryPeopleMantra "I'm Swamped" or "I've
been swamped."
Stop lying!
Dear Industry Liar:
You haven't been "swamped." You've been practicing
the art of appearing busy which I like to call, "The appearance of
busy."
You're on Twitter and Facebook talking about how busy you've
been, how you have no time to talk and how you have no time to eat, sleep or
vacation.
Oh...
But you're at the same Industry events as everyone else,
drinking from the same open-bar that you happen to get to before it turns into an
all cash bar, making fake Industry lunch and brunch dates, quietly skimming
thru social media posts others have made...all while complaining about how busy you’ve
been lately.
Stop the Bloodclaatt lying!
Real swamped people don't complain about being swamped.
They're making deals, cutting checks, cashing checks, and Tweeting shit like,
"So how's the weather?" or "Be the best you that you can
be" or "Have any of you read the new book by so and so?"
And if you're so swamped and "busy" making deals
and "Boss" movements...why are you loud about it? Why is every other story about
how you're "doing big things"?
The loudest one in the room is the weakest one in the room.
If you were so swamped, why scream about it?
You're "killin' 'em" in the game? But no one plans a murder
out loud.
So are you really and truly swamped or in your living room
concocting a story about how you've been too swamped to check in?
And don't get me wrong…we know you're at some of these hot events
or on a plane to a convention or a celebrity weekend get-a-way. But then you
complain about time zones and how you won't get much sleep cause you'll be busy
being swamped. You barely have time to figure out what to wear!
Poor baby!
But swamped people don't Tweet or Facebook their struggles
of having multiple meetings, changing time-zones or no time to pack for a trip.
They arrive. The end.
And the swamped person is a f*cking magician, aren't they!?!
Ever notice how they go to 3 events in one night, have dinner with family, read
a new book, take an overnight business trip, see a play on Broadway and guest-Blog for an on-line magazine...swiftly and quietly like a Ninja.
Another cool thing about the swamped person is they give
back. Some how, some way thru advice, a connect, or a quick email on what they
need in order to make whatever you need happen...and it will include
parameters, guidelines and suggestions.
The fake busy Industry person NEVER calls back but it's not
because it's personal…it's because they’re faking being busy. So their
excuse(s)? "I don't check voice mail" or "I didn't get your
message" or "I got a new phone" or "I'm swamped!"
But swamped people aren't too busy to check voice mail or
return emails because they know there's money in the messages.
The Fake Busy Industry person Tweets and Facebooks about
having 149 missed calls and 68 messages they haven't checked. Lol! You counted them all during your busy schedule?
Soooooooo why are you Tweeting or Facebook statusing? Is it
Retweets or "Likes" you seek? Or are you passively and aggressively
looking for someone to compliment you on how fake successful you are despite your
fake busy life?
Let's be real…The Industry is big but the Networks are
small. You don't have to front for Social Media.
We see you!
The economy blows, budgets are tighter than years ago, and yes...although some are thriving well regardless of how everyone else is doing,
you, my dear are not.
...because if you were "swamped" you wouldn't take
any of this personally. Right?
Ok gotta go! I’m swaaaaaaaaaaaaaamped!
Love, Mocha ;)